LO2 - Initial research into Audio Visual Products (P2)

 After investigating Freeview, the idents I would like to redesign is Tiny Pop and Pop.

Tiny Pop

Tiny Pop is a free-to-air children TV channel in the UK. The channel has various of different programmes. One of the programmes on Tiny Pop is My Little Pony. My Little Pony is a programme where friends find the power of friendship. Later on in the schedule, that day we have Hello Kitty. With a various number of programmes on the channel, gender and ethnicity doesn't matter whilst watching the channel. There is something for any child.

The overall target audience for Tiny Pop is ages 7 and under. This is shown because there are a variety of different, children shows. We can also see this since the channels plays for 24 hours and doesn't have an end. When children wake up at the night, they'll be able to watch Tiny Pop since it airs 24/7.

I think that the logo of Tiny Pop is suitable for the target audience since its colourful and fun. The colour scheme has multiple different colours which will indicate what shows will be shown on the channel. For an example happy shows. The colour scheme literally Pop out. 

There are a variety of different idents for Tiny Pop however they all have something in common the music, the saying of Tiny Pop and the colourful colours. The ident I've chosen below is colourful and fun. It involves colouring pencils in which will attract the target audience since children love colouring. The overall purpose of this ident for this channel is to show people what the channel is really about and what the programmes they show have to offer. It shows that the programmes are suitable for kids and perfect to cheer your child up. 

Pop

Pop is a free-to-air children TV channel in the UK. The channel has various of different programmes. One of the programmes on Pop is Miraculous Ladybug. Miraculous Ladybug is a programme where the main character gains powers and have to defeat villains with her side kick Cat Noir. Later on in the schedule, that day we have Alvin and the Chipmunks, Barbie, She-ra and much more. Pop has various of different programmes for any child no matter the gender nor ethnicity. 

The overall target audience for Pop is ages are 4-9. This has a slightly older target audience than Tiny Pop since it's aimed for a older children audience. There is still a variety of children's shows however they may show more PG content. This channel airs 24/7. When children wake up at the night, they'll be able to watch Pop.

I think that the logo of Pop is suitable for the target audience since it stands out. It uses the same typography but takes away the childish colour scheme. The colour red, makes the audience know that this is a more mature version of Tiny Pop and will show different programmes.

There are a variety of different idents for Pop however they all have something in common the music and a similar colour scheme. The ident I've chosen below is a space themed ident. It shows various of different space themed items floating outwards which is suitable for the target audience since they won't be overwhelmed by it. It emphasises how lots of things Pop out which is quite literal to the channel. Also, the ident is 3D which also shows the maturity and more development of this channel. The overall purpose of this ident for this channel is to show people what the channel has to offer and what themes and genres they have.