What is the brief and how have you Interpreted it?
I have gone on Freeview, and I've picked a Freeview channel ton rebrand just like the brief states. I will make sure that I'll reach the target audience of the channel. In the brief it says I can make the ident around the time of the day, for an example morning and afternoon. Two of my initial ideas are based around the time of the day. I will ensure that the Ident will either be 1 x 60 seconds ident or 2 x 30 second ident. Prior before rebranding the ident I will research about any of the laws, legal and ethical issues making sure the ident is made as the best.
What is the purpose of your ident?
The purpose of my ident is to entertain the audience and prepare them for the next programmes that will be shown. This will ensure that the audience will be ready, excited and in the correct mood when watching the channel.
Synopsis of your idea
For my Synopsis I've decided to create 2 x 30b second ident. Both of my Initial ideas link together since one of them is for the morning and another one if for nighttime. Both of my idents have similarities and goes hand by hand together.
Initial Idea 1:
For my first ident idea it'll be at 6am - 12pm since it's the morning. I'll play my ident through those times since it'll be showing morning children shows. Therefore, my ident will include the sun rise in fast motion with fun music. I may include some characters from the show throughout my ident. However at the end it'll have a pop up of Tiny Pop with the children shouting "Tiny Pop". It'll contain music from the previous idents. Since the music is upbeat it'll help the target audience children 7 and below wake up not in a grumpy mood.
- Sound effects (chicken indicating it's morning)
- Music in the background
- Voice over (children shouting)
Initial Idea 3:
For my final idea it'll be at 6pm - 6am. This is for a full 12 hours since it's bedtime for children. Furthermore, in this ident it'll be similar to the first idea however it'll be sundown and when the moon starts to show. At the end of the ident it'll also have the children tiredly say "Tiny Pop'. This ident will be relaxing with relaxed music of the previous initial ideas. It'll be like a lullaby so that the target audience of children 7 and below can fall asleep or get sleepy whilst watching the channel and its programmes.
- Sound effects (yawning)
- Music in the background
- Voice over (children-tired saying Tiny Pop)
Initial Idea 2:
Who are your target audience and how will it appeal to them
AGILE
Target Audience:
Age: 7 and under
Gender: Both genders
Interest: Cartoons
Location: Global
What medium are you working in?
The medium I am working in is the audio-visual promo.
Running time for each ident?
For my first ident idea it'll be at 6am - 12pm since it's the morning. For my third ident idea it'll be at 6pm - 6am. This is for a full 12 hours since it's bedtime for children.
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